The provenance of a consent

The provenance of a consent
by Mohan Sadashiva | February 19, 2021

What is informed consent?

The first Belmont principle[1] defines informed consent as permission given with full knowledge of the consequences. In the context of data collection on the internet, consent is often obtained by requiring the user to agree to terms of use, privacy policy, software license or a similar instrument. By and large, these terms of use tend to be abstract and broad so as to cover a wide range of possibilities without much specificity.

Why is it important?

Data controllers (entities that collect and hold the data, typically institutions or private companies) benefit from the collection of such data in a variety of ways with the end goal being improved product/service, better insight/knowledge, or ability to monetize through additional product/service sales. Consumers benefit from better products, customized service, new product/service recommendations and other possibilities that improve their quality of life.

However, there is a risk this information is misused or used to their detriment as well. One common example is when some data controllers sell the data they have collected to other third parties, who in turn combine this information with other sources and resell them. As you go through this chain of transfers, the original scope of consent is lost as the nature of data collected has expanded and the nature of application of the data has changed. Indeed, even the original consent contract is typically not transferred through the chain and subsequent holders of the data no longer have consent.

As new data is combined the result is much more than additive. For example, two sets of anonymized data when combined can result in non-anonymized data with the subject being identified. In this case the benefit to the company or institution is exponential, but so is the risk to the subject. Even if the subject consented to each set of data being collected, the consent is not valid for the combined set as the scope and benefit/risk equation is considerably changed.

What is provenance?

The provenance of consent for data is the original consent agreement when data was collected from a subject. If this original consent was codified into a data use contract that is passed with the data, then it provides a framework for a practical implementation of the Belmont principles of respect for persons, beneficence and justice.

There is some analogy here with data lineage which is a statement of the origin of data (provenance) and all the transformations and transfers (lineage) that lead to its current state. What is often ignored is the notion that consent cannot be transformed as this is an agreement between the subject and data controller that if changed in any way would require obtaining another consent from the subject.

Case Study: Dictionary.com

A site that I use quite often is dictionary.com. I decided to take a look under the hood to examine the terms of service and privacy policy and discovered that I had signed up to a very liberal information collection and sharing agreement. The company collects a lot of personal information about me that it doesn’t need for the interaction – which in my case is to look up the definition of a word. The most egregious is collecting my identity (from my mobile device) and my location. The most bizarre is recording the websites I visited prior to using the service. The company discloses that this information could be shared with other service providers and partners. It disclaims all responsibility thereafter and states that the information is then governed by the terms of service and privacy policies of the partner. However, there is no reference who these partners are and how my information will be used by them.

This illustrates how my consent for data collected by dictionary.com is lost on transfer of my personal data to a partner. After my personal data changes hands several times, there would be no way to trace the original consent even by well meaning partners.

Conclusion

An inviolable data use contract derived from informed consent that is associated with the data sets that are collected is one way to start implementing the Belmont principles. This needs standards and broad based agreement across industries, as well as laws for enforcement. While this may seem a hopeless pipe dream today, a lot can be achieved when people get organized. Just look at how the music industry embraced digital media and came up with a comprehensive mechanism for Digital Rights Management[2] (DRM) to record and enforce an artist or producer’s rights over the music they created or marketed.

References:

[1] The Belmont Report; Department of Health, Education and Welfare

[2] Digital Rights Management; Wikipedia