Fierce Dynamic:
Visual Language (VOICE)
Contrast of Space 40-60% white space
Shape of Forms All strips
Orientation of Forms None at regular angles
Size of Forms Varied, all long strips
Placement of Form Always going off the page
Space between Forms Irregular
Objective Rules (assignment rules)
#1 Strips must go off the page
#2 No angles are regular to each other
Interpretation of Visual Language
What did you interpret to apply your rules? I interpreted fierce and dynamic to be full of movement, unpredictable, and shooting/zooming off the page
Explain your process. For this set, I created compositions with long lines to demonstrate movement and ensured that at least one end of the line was off of the page. I filled the white space more so than the other compositions to make a more busy and visually interesting feel. I was inspired by busy intersections or freeways. I tried to contrast the angles to show sudden changes in direction, as if something in motion was changing direction on a dime.
Whimsical Delicate:
Visual Language (VOICE)
Contrast of Space 75%+ white space
Shape of Forms All squares 1×1″ or 2×2″
Orientation of Forms Approximately at 90 degrees but intentionally slightly skewed
Size of Forms 1×1″ or 2×2″
Placement of Form Approximately centered, oriented vertically
Space between Forms Irregular
Objective Rules (assignment rules)
#1 All pieces are squares
#2 All angles are slightly misaligned
#3 No piece is quite symmetrical, but could approximately be made so with adjustments (intentionally asymmetrical)
Interpretation of Visual Language
What did you interpret to apply your rules? I interpreted whimsical and playful to be imperfect and slightly off-kilter but still cohesive as an image.
Explain your process. I was inspired by children’s toys and building blocks and how a kid will try and line things up in a line but end up having everything ever so slightly skewed. The whimsical and playfulness comes out to me in the slight misalignment of the squares. The square shapes represent the scatteredness of a whimsical piece, while also a nod to building blocks. The pieces look like they are on the verge of toppling over. It keeps the viewer on their toes while the slightly misaligned theme carries throughout to ensure that the pieces together are distinguished from the other sets.
Safe Efficient:
Visual Language (VOICE)
Contrast of Space 80%+ white space
Shape of Forms Square 1×1″ and 2×2″, 2×1″ strips
Orientation of Forms 90 degrees
Size of Forms Size is uniform, regular
Placement of Form Centered, symmetrical
Space between Forms 1 inch, 0.5 inch, 0.25 inch
Objective Rules (assignment rules)
#1 Maintain vertical symmetry, horizontal symmetry in some cases
#2 Linear arrangement
#3 Squares in each composition
Interpretation of Visual Language
What did you interpret to apply your rules? I interpreted safe and efficient to incorporate very regularly spaced, uniform squares arranged in a deliberate, methodical and predictable manner
Explain your process. I used 1×1 and 2×2 squares in every composition in order to reflect the orderly voice of safety and efficiency. I used a lot of white space in order to ensure that the compositions were minimalist and not superfluous. Each compossition has at least one line of symmetry. I was careful about even spacing in order to follow a set of “rules,” as a safe and efficient voice would exhibit. This set is easily identified amongst the others by its grid-like and orderly composition.