Fierce/Dynamic:
daring
unpredictable
brash
powerful
bold
intense
chutzpah
charisma
sizzling
intriguing
Whimsical/Delicate
capricious
fragile
windblown
snowflake
dreamy
scatter
abstract
flower
flutter
pure
Safe and Efficient:
reliable
convenient
secure
friendly
smooth
established
automated
experienced
regular
slick
Fierce and Dynamic
i. Fast
ii. Sharp
iii. Tigers
iv. Wild
v. Frantic
vi. Bold
vii. Fluid
viii. Movement
ix. Earthquakes
x. Jagged mountains
Whimsical and Delicate
i. Spider webs
ii. Rainbows
iii. Clouds
iv. Flowers
v. Pixie dust
vi. Fairies
vii. Deer
viii. Butterflies
ix. Unicorns
x. Snowflakes
Safe and Efficient
i. Boring
ii. Clean
iii. Minimal
iv. Predictable
v. Utilitarian
vi. Tight
vii. Simple
viii. Clean
ix. Deceptively difficult to achieve
x. Understandable
Fierce and Dynamic:
Stimulating
Aggressive
Bold
Movement
Change
Strong
Powerful
Unsettling
Rapid
Progressive
Whimsical and Delicate:
Dreamlike
Ornate
Playful
Unstable
Fantasy
Unexpected
Inconsistent
Fragile
Lightweight
Floating
Safe and Efficient:
Static
Secure
Simple
Clean
Consistent
Stable
Clear
Organized
Streamlined
Expected
Fierce and dynamic:
Attack
Eagle
Wind
Political movement
Passion
Rainstorm
Black
Red
Power
Nature
Whimsical and Delicate:
Clown
Confusion
Social relations
Children
Non-mainstream
Provocative
Puppy
Youth
Trusting
Contrast
Safe and Efficient:
Incumbents
Risk-averse
Bauhaus
Architecture
Germany
Economics
Withdraw money
Public transportation
Schools
Strict order
(A) Fierce and Dynamic
Cougar, stiletto, Ferrari, red, fire, knife, leopard, zoom, dart, eyes
(B) Whimsical and Delicate
Bamboo, flower, children, windmill, pointe shoes, cat paw, feather, lips, pink, nose
(C) Safe and Efficient
Circle, pillow, puppy, stop sign, traffic light, cross walk, dish washer, shower, furnace, blanket
Dynamic:
Snake
Fire
Bolt
Thunder
Arrow
Bow
Pyramide
Explosion
Knife
Nidel
Athlet
Snowboard
Delicate:
Twirl
Roses
Feather
Beans
Bird
Flying
Egg
Tree
Wedding
Flowers
Safe:
Circle
Belt
Helmet
Gear
Order
Files
Police
House
Castle
Egg
Shield
Ensurance
Fierce and Dynamic:
Strength
Fire
Force
Movement
Striking
Action
Tension
Power
Mountain
Lava
Whimsical and Delicate:
Fun
Playful
Breakable
Temporal
Random
Tiny
Joy
Memories
Surprise
Nature
Safe and Efficient:
Calm
Easy
Boring
Straight-forward
Understandable
Necessary
Utility
Clean
Nice
Machinery
Fierce and Dynamic:
Fire
Angry
Change
Evolving
Fluid
Love
Merger
Passionate
Art
Variable
My Pandora Playlist:
Ani Difranco: Marrow, Promiscuity
Fiona Apple: Criminal, Paper Bag
Tracy Chapman: Crossroads
Tori Amos: Caught a Lite Sneeze
Katie Terro: Bird
Elsie Lieberth: Saddle Up
Whimsical and Delicate:
Happiness
Joy
Lust
Waltz
Origami
Tea Party
Calligraphy
Fairy Tale
Dreams
Blush
My Pandora Playlist:
Laura Karst: There’s No You
Deanna Kirk: I Wanna Be Loved
Ella Fitzgerald: You’ll Have to Swing
Nnenna Freelon: The Very Thought of You
Felicia Carter: My Shining Hour
Safe and Efficient:
Home
Ideal
Happy
Peace
Calm
Relaxed
Nature
Schedule
Illusion
Understanding
My Pandora Playlist:
Bryan Adams: Summer of 69
Lynyrd Skynyrd: Sweet Home Alabama
Eagles: Take It Easy
Journey: Don’t Stop Believin
John Mellencamp: Jack and Dianne
Billy Cassidy: Bye Bye Miss American Pie
Fierce & Dynamic
Bold
Jagged
Movement
Angled
Large
Kinetic
Undulating
Glowing
Rocky
Loud
Whimsical and Delicate
Wispy
Playful
Colorful
Slender
Thin
Particle
Dancing
Light
Floaty
Squirrelly
Safe and Efficient
Simple
Logical
Atomic
Minimal
Repetitive
Mechanical
Industrial
Static
Pragmatic
Ordered
Dynamic
1. Tsunami
2. Parrot
3. Tiger
4. Fire
5. Always changing
6. Full of energy
7. Grabs attention
8. Charismatic
9. Sharp contrasts
10. Non conformist
Whimsical
1. Fairy
2. Ballerina
3. Dandelion
4. Off-centered
5. Playful
6. Light
7. Butterfly
8. Rainbow
9. Silly
10. Subjective
Efficient
1. Square
2. Functional
3. Boring
4. Cookie cutter
5. Objective
6. Heavy
7. Rigid
8. Inflexible
9. Non-artistic
10. Unimaginative