Set: SAFE AND EFFICIENT
Visual Language (VOICE)
Contrast of Space 75% white space
Shape of Forms Square 1×1″ and rectangle 1×2″ and 1×3″
Orientation of Forms 90 degrees
Size of Forms Forms are either all equal sizes or multiples of the smallest
Placement of Form Center
Space between Forms .25 inches
Objective Rules (assignment rules)
#1 Forms are symmetrical on a vertical line.
#2 Forms are placed in the center.
Interpretation of Visual Language
What did you interpret to apply your rules? Central focus
Explain your process. In contrast to the other sets, the forms of safe and efficient were placed in the center of the composition. Minimal additions of forms and space was used to incrementally move through the set. The orientation, symmetry, and location of the forms were used to representation simplicity and organization. The piece “Rhythm Emphasis” disrupted the horizontal symmetry but still preserved a vertical symmetry.
Set: DELICATE AND WHIMSICAL
Visual Language (VOICE)
Contrast of Space 75% white space
Shape of Forms Square 1×1″
Orientation of Forms Randomized
Size of Forms Forms are equal sizes except for rhythm
Placement of Form Top right corner
Space between Forms Unequal spacing
Objective Rules (assignment rules)
#1 Forms are oriented randomized and spaced unequally
#2 Forms are placed in the top right corner.
#3 Forms are small.
Interpretation of Visual Language
What did you interpret to apply your rules? Floating leaves
Explain your process. The forms represented floating leaves that move without a singular direction or a singular organization. So the forms are oriented randomly and spaced unequally. In addition the forms are placed in the top right corner, a space with more lightness and freedom. I used a large volume of white space to balance the forms and to shrink the perception of the forms. In “Balance-Scale” I interrupted the design and used a 90 degree orientated form on the left to contrast the randomness of the forms on the right. The design was also interrupted for “Rhythm Emphasis” again the emphasize the randomness of the other compositions. Randomness was still achieved through location and rhythm through form.
Set: BOLD AND DYNAMIC
Visual Language (VOICE)
Contrast of Space One third white space at bottom, except for rhythm
Shape of Forms Square 1×1″ and rectangles 1×2″, 1×6″
Orientation of Forms 45 degrees
Size of Forms Long lines extend off page and do not have a definite length.
Placement of Form Draping off frame
Space between Forms .25 inches and 1 inch
Objective Rules (assignment rules)
#1 Forms extend off the edge of the page
#2 Corners form a horizontal line at 1/3 of page
#3 Forms are at 45 degree angles
Interpretation of Visual Language
What did you interpret to apply your rules? Eye movement
Explain your process. I used orientation and location of the forms to create
motion. Normal orientation was used for safe and efficient,
so dynamic forms could not be at 90 degrees. 45 degrees
is less grounded and could be used for movement. Using
these 45 degree forms I wanted to draw the viewer’s eyes
out of the page towards the top right corner as this corner
is the lightest and most open. The eye is then traced back
in through a second line formed by the corners of the
forms. This horizontal line symbolizes the platform for
motion. I attempted to make this platform with these
corners as well as the edges of forms (balance, space).
This platform was placed at the bottom third of the page
according to the rule of thirds. This design was disrupted
for rhythm, which called for a cyclical pattern of spiral
forms. Rhythm with emphasis was created to feature
multiple lines of edges.