Xiaojie Li
Set: SAFE EFFICIENT
Visual Language (VOICE)
Contrast of Space: 60% white space
Shape of Forms: Square 1×1″ rectangle 1×2”,1×3”,1×4”
Orientation of Forms: 0 degree, 90 degrees
Size of Forms: Different sizes allowed
Placement of Form: two focuses, the very left and next to the right
Space between Forms: basically two choices: 0.25 inches, 0.5inches
Objective Rules (assignment rules)
#1 Object should be placed on the upper part of the image above an invisible line
#2 the core forms in the basic balance one should be in the whole sets.
#3 there should be a balance like a steelyard. Light thing should be far from the center and heavy thing should be close to the center.
Interpretation of Visual Language
I used the process of a steelyard placed rule. Light thing should be far from the center and heavy thing should be close to the center. I established #1 balance rules first. The forms are placed on the upper part of the image with an invisible line. It looks asymmetry but actually feels balanced. All new forms were added only by direction of the objectives (assignment). I placed each new form guided by the objectives as if it is a weight of the steelyard.
Set: WHIMSICAL DELICATE
Visual Language (VOICE)
Contrast of Space: 50% white space
Shape of Forms: core form is two 1*1” squares attached with each other
Orientation of Forms: 45 degrees
Size of Forms: size should be equal
Placement of Form: a core form in the center, design the rest accordingly
Space between Forms: 0.5inches
Objective Rules (assignment rules)
#1 Objects should be placed on the upper part of the image above an invisiable line
#2 The core forms in the basic balance one should be in the whole sets.
#3 There should be a balance like a steelyard. Light thing should be far from the center and heavy thing should be close to the center.
Interpretation of Visual Language
I was inspired by the wave of water. I used the basic form: the combination of two squares, to interpret the waves. Balance was achieved by the horizontal symmetry. Think of a image that the wind blow on the surface of water, you can see many different types of waves. Some are close to each other, which lead to a space to the independent one and let it be emphasized naturally. Also, once adding a piece of square to extend the length, it actually broadens the area as it’s a square.
Set: FIERCE DYNAMIC
Visual Language (VOICE)
Contrast of Space: 75% white space
Shape of Forms: long rectangle
Orientation of Forms: 35 degrees
Size of Forms: 1*1’’, 1*2’’,1*3’’,1*4’’,1*5’’
Placement of Form: placed based on the upper left corner
Space between Forms: basically 0.5inches
Objective Rules (assignment rules)
#1 The core form, a long rectangle from the upper left, should always be put first.
#2 Basically two directions of long bars. They are perpendicular to each other
Interpretation of Visual Language
I was inspired by the concept that the upper left part is the lightest part of a image, which needs to be balanced. Meanwhile, I think the track of a comet will be the best one to interpret the sense of dynamic. This time I design the placement carefully so the core form doesn’t pass the center diagonal, which lead the image easy and comfortable.