Mood Board can be found here: https://www.pinterest.com/carlooos/interface-aesthetics-ideo-workshop-mood-board/
> Who is your product made for?
Our product is made for someone who has newly moved in town, especially to a university town where there is no shortage of people selling stuff.
> What’s the existing problem? What’s the need of the user?
The existing problem is that there is a deluge of people selling stuff as well as an unseen queue of people lining up to buy these things. Existing solutions like Facebook groups (Free and For Sale) which are a lot more clearer and more trustworthy than Craigslist are still difficult to navigate through and it is impossible to understand if you have any chance of obtaining a product despite your reaching out to the buyer.
> How does your design solve for it?
Our design creates a dibs system that manages queues of users for a particular product. A user can call dibs on any product if she’s first in line but can get dibs if another user ahead of line drops out due to various reasons; some of which are through our system itself. We have a limit of three dibs per user so that the dibs actually translate to buys and do not obstruct other users.
> Walk us through the design flow.
The user sees a list of products on a mobile app and the interaction at the first layer is to call dibs or stand in queue with the availability of other meta information like distance from the buyer and the Amazon rating of the product being sold. Once the user calls dibs, she is prompted to talk to the buyer. But she can still browse through the rest of the list and call dibs on other products that she likes. In case she is not first in line for a product on sale, she can opt to stand in line. For such products the information at the first layer shows her, her chances of getting the product which is based on the anonymous usage patterns of those ahead of her in the queue, in the same way that her buying patterns would be used to decide the probabilities for those after her in the queue.
> How do you want users to feel when they use your product?
We wanted the users to think of this product as a quirky extension of Craigslist and hence, we went with a color scheme that reflects this mentality. We also wanted the browsing to be uninterrupted and the calling of dibs to be choosy and our main intention was to plot at the intersection of these feelings. This decided how we designed the navigation patterns for the application.