Category Archives: Dream Bigger

A/B Testing Experiment

Instructions

Carefully read the instruction sheet (PDF, 106 KB) and then form teams as described below. After next section of this blog post, you can see what the website currently looks like and preview different variables you will be testing today.

 

Teams

Team #1

  1. Linding Jørgensen, Elin
  2. MacFarland, Ian
  3. Phan, Evie
  4. Swigert, Peter
  5. Tsai, Dan

 

Team #2

  1. Agrawal, Siddharth
  2. Greis, David
  3. Hitchcock, Meredith
  4. Li, Johnny
  5. Jakobsen, Ronnie

 

Team #3

  1. Berger, Michael
  2. Fan, Christopher
  3. Pérez, Ignacio
  4. Puthyapurayil, Seema
  5. Young, Paul

 

Team #4

  1. Chen, Jung-Wei Jennifer
  2. Friedman, Sydney
  3. Gutman, Max
  4. Malhotra, Ramit
  5. Siddiqui, Sufia

 

Team #5

  1. Arvizu, Pablo
  2. Hess, Jonas
  3. Lo, Jenny
  4. Sparks, Evan

 

Current Look of the Website

Current look of shopPBS.org
Current look of shopPBS.org

Variables

Header Color

Blue header (current)
1. Blue header (current)
Black header
2. Black header
Green header
3. Green header
Red header
4. Red header

Header Categories

  1. Recently Broadcast
  2. Topics
  3. Shows
  4. Drama & Arts
  5. History
  6. Science
  7. Gifts
  8. Sale

Promo Banner

Option #1
Option #1
Option #2
Option #2
Option #3
Option #3 (current)

Products Displayed

4
8
16
24 (current)
48

One Simple Goal

For many prodigies, focus comes naturally. For the rest of us, it takes a large amount of work.  For this 15 year old chef, his focus is set on the highest attainable and yet the most difficult goal possible in his field: have the best restaurant in the world by the time he’s 19. While easier said than done, the article lays out a plan for how he might do so.  A sense of urgency stood out the most to me as the advice from other chefs emphasized patience.  On the other hand, they did not have the best restaurant at 19 years old.

Article here:

http://www.nytimes.com/2014/03/30/magazine/the-chef-at-15.html?rref=magazine&module=Ribbon&version=context&region=Header&action=click&contentCollection=Magazine&pgtype=article

The Gap

A couple months ago, a filmmaker made a video based on a talk from Ira Glass, who hosts the NPR radio show This American Life. It was his advice for people who are frustrated with their work. He says that when people start out in a creative field, there’s a gap between taste and ability. Glass claims that a lot of people quit at this phase. But those who make interesting creative work spend years recognizing the gap, being disappointed with their work, and trying to lessen the gap.

His main suggestions are to do a lot of work (a flavor of the contentious 10,000 hours to expertise rule), but he also talks about setting deadlines to keep working and remain focused. It’s a slightly different angle from which too look at some of the ideas from this class, including focusing and continuing to refine and tweak where others give up or accept things as good enough.

Video below.

THE GAP – Ira Glass

Can drug companies collaborate?

This story out of the Washington Post reminded me of our discussion about collaboration. If anyone can figure out the right incentive structure here to illicit real collaboration, I think the federal government would be interested in hearing from you.

http://www.washingtonpost.com/blogs/wonkblog/wp/2014/02/06/drug-companies-have-always-been-bad-at-collaboration-thats-changing/

The Affordable Care Act: Build, fight, and… keep fighting

During the discussion on constructive fighting last class an example that popped into my mind is the ongoing fight over the Affordable Care Act as an example of things going wrong. Since it was enacted the law has been fought with many attempts to repeal it or defund it in congress, and attempts by some states to keep it form being implemented well. The latest example of this is laws being enacted to prevent prevent non-profit groups from spreading information about the law.

The ongoing fights result from the way Congress is built. Regular elections mean that even after a law is passed a party that opposed it has an interest in making it fail to prove they were right. This means that if the ACA turns out to be a failure it will be unclear if it failed because it is a bad law or because of all the effort that has gone into undermining it.

Obviously, these issues come at least in part from democracy, which has many other benefits. But it’s an interesting case in how the structure of an organization can create ongoing conflict and prevent ideas from being implemented as effectively as possible. How can an organization prevent proponents of competing ideas undermine ideas as they’re implemented? At Reckitt Benckiser they did not tolerate questioning a decision after the fact and created a culture of uniting after the fight.

I love Nintendo, but…

Expanding a bit more on what I mentioned in class last week about how “forceful leadership” in one direction can lead to single-minded tunnel vision…Nintendo did well last generation by pretty much grabbing up all the casual gamer audience, but now as smartphones and free-to-play games are expanding exponentially, they’re in some serious trouble unless they can change something.

Nintendo Chief: ‘We Failed’

3 Ways Nintendo Can Save Mario From Certain Death

For me, who’s been a Nintendo fan since way back when, it hurts to see stuff like this happen to them, but I do realize that they can’t keep doing the same thing forever; even last generation, when they dominated with Wii sales and DS, it was only because they were the first to really capitalize on the “casual gamer” market, before smartphones had developed well enough and were widespread enough to wrestle it. This was part of the reason they did so well, despite not moving on to more complex games, HD graphics (big deal among gamers), that Sony and Microsoft did. Now Nintendo is left playing catch up, and it’s hurting them.