A/B Testing Experiment

Instructions

Carefully read the instruction sheet (PDF, 106 KB) and then form teams as described below. After next section of this blog post, you can see what the website currently looks like and preview different variables you will be testing today.

 

Teams

Team #1

  1. Linding Jørgensen, Elin
  2. MacFarland, Ian
  3. Phan, Evie
  4. Swigert, Peter
  5. Tsai, Dan

 

Team #2

  1. Agrawal, Siddharth
  2. Greis, David
  3. Hitchcock, Meredith
  4. Li, Johnny
  5. Jakobsen, Ronnie

 

Team #3

  1. Berger, Michael
  2. Fan, Christopher
  3. Pérez, Ignacio
  4. Puthyapurayil, Seema
  5. Young, Paul

 

Team #4

  1. Chen, Jung-Wei Jennifer
  2. Friedman, Sydney
  3. Gutman, Max
  4. Malhotra, Ramit
  5. Siddiqui, Sufia

 

Team #5

  1. Arvizu, Pablo
  2. Hess, Jonas
  3. Lo, Jenny
  4. Sparks, Evan

 

Current Look of the Website

Current look of shopPBS.org
Current look of shopPBS.org

Variables

Header Color

Blue header (current)
1. Blue header (current)
Black header
2. Black header
Green header
3. Green header
Red header
4. Red header

Header Categories

  1. Recently Broadcast
  2. Topics
  3. Shows
  4. Drama & Arts
  5. History
  6. Science
  7. Gifts
  8. Sale

Promo Banner

Option #1
Option #1
Option #2
Option #2
Option #3
Option #3 (current)

Products Displayed

4
8
16
24 (current)
48

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