Marketing, Internet and Privacy
The article linked to above discusses new privacy legislation, specifically addressed at advertisers and Internet companies. The legislation, proposed by Rep. Rick Boucher (D., Va.) and Rep. Cliff Stearns (R., Fla.), will be made public tomorrow and will sit for two months before being introduced to allow time for feedback and tweaking.
In its current form, it seems the bill addresses the need for websites to clearly disclose to users how their information is collected, used and shared. Further, the bill suggests users should have an opportunity to opt out if they do not want their information to be collected or used in certain ways. And not surprisingly, the bill would grant authority to the FTC to enforce its provisions.
So, please read and enjoy yet another example of how our discussions in class readily apply to the world around us.
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