Seth Priebatsch is a hypomanic entrepreneur. His quest for evolution is a master work of personal innovation. Seth is in pursuit of creating “The Game Layer” for the internet. He believes that Facebook has already built the infrastructure for The Social Media layer. Next is the game layer.
Regarding the funding of Seth’s company one of the funders said this:
“It went well, but there are still skeptics at the firm. Mr. Maeder of Highland still wonders whether Scvngr is the scaffolding of a major business. At the same time, he regards the $750,000 investment as a bet on Mr. Priebatsch as much as a bet on his company.”
http://www.nytimes.com/2010/09/19/business/19entre.html?_r=1
2 replies on “The Game Layer”
Walter – I read this article with interest. If you have to be a megalomanic/whacko to run a business, I would guess that most of us at the I School aren’t going to be running the next Google. And I hope for all of us that that isn’t the case…
When I initially read this article I was skeptical about the effectiveness of using games to induce people to interact with brands. However, the more I read about game dynamics and considering how much time people spend playing things like FarmVille on Facebook I must say that Seth seems like he’s onto something.