Reading Materials – http://www.thepermanentejournal.org/issues/2011/winter/445-social-media-and-the-health-system.html
Health and health care have profound impact on a society’s well being and economic productivity. Health care reform and ongoing economic forces are placing unprecedented pressure on the health care system to provide consumers and payers with value. Patients, purchasers, regulators, and other key stakeholders are demanding that care be readily accessible, proactive, and focused on improving health while containing costs. The health care system, policy makers, and key stakeholders are responding by developing new care models that focus on patient and customer centricity, novel information practices, and the seamless integration of care.
Following a review of the current trends in health care, the course will explore the relationship between health care and the information economy. We will also delve into information strategies being utilized by health care providers, patients, payers, and other key stakeholders to improve care while controlling costs. Health care leaders from Kaiser Permanente will serve as guest lecturers, providing tangible perspective to our discussions.