Better Place was a venture-backed international company that developed and sold battery-charging and battery-switching services for electric cars. A company many described as “born to be revolutionary.”
This article is a great piece on the failure of Better Place due to not going lean and perhaps also poor financial management.
Better place had enormous bigger dreams and thought different in spades. They certainly messed up “do less, not more”. Shai was clearly a forceful champion, yet probably also going too far, like Henry Ford.
And there was another thing happening here. I can tell in class. I used to know Shai.