Here is the book I spoke about in class. “The Lean Startup,” By Eric Ries.
He sees a startup process (anything new inside a big firm or a new firm) as a PROCESS, where there are bad and good processes. That is exactly what we have been discussing in class. Several of his observations are those we discussed in class, so I wouldn’t say he breaks new ground with this book but he puts things together nicely. Morten

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