Developer Howard Harte wants to innovate, and he is using prize money to get a jump on the competition. Harte is offering $1000 to the first person who can build a software-based hack of Google TV that will allow him to install third-party applications onto the device. While it was released only a month ago, Harte already has big ideas for Google TV. By reaching out to the hacker community for support, Harte is ensuring that he is first to market with his software. In class, we discussed how offering prize money can help tech companies generate ideas. In this particular case, the prize competition will also benefit conversion, allowing Hart to develop his concepts into functioning prototypes before Google offers third-party application support. While Harte argues that the incentive he is offering benefits the developer community as a whole, he will no doubt reap the benefits of being a first-mover in the marketplace.