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Working Together…When Apart

Corporations across the world are making investments in internal communications and networks and virtual teams supported by such infrastructure are on the rise. Teams of people who rarely meet in person face severe collaboration challenges. The biggest challenges are long distance and time zone differences making frequent communication difficult and cultural miscues causing frequent misunderstanding. A recent study of virtual teams of various sizes at big multination companies analyzed why some teams are on the constant danger of breaking up while others are high performers and a virtual hotsop of innovation and energy. A research team at London Business School surveyed more than 1,500 virtual-team members and leaders from 55 teams across 15 European and U.S. multinational companies. BP PLC, Nokia Corp. and Ogilvy & Mather were among the companies where detailed case studies of successful virtual teams were conducted. The findings are published in this WSJ article http://online.wsj.com/public/article/SB118165895540732559.html as 10 golden rules for making virtual teams more productive. Some of the key practices common to successful teams are – online resources where members can learn about one another, choosing a few members who already know each other, cultivate boundary spanners (which appears to be a very T-shaped role), assigning tasks that are challenging, interesting and meaningful to the team and company, and soliciting volunteers (people whose proof of commitment is their willingness to join the team on their own). The article cites examples of Wikipedia and Linux as two successful virtual teams that illustrate the last point,

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Who’s Really Innovative?

This WSJ article http://blogs.wsj.com/management/2010/11/22/whos-really-innovative/ looks at two lists of the world’s most innovative companies – one by Fast Company and the other by BusinessWeek – and attempts to define what it means to be innovative. I found the author’s taxonomy for distinguishing innovative companies to be very interesting. He writes about five distinct kinds of innovators. First, the tyros. These are young companies built on wacky business models that haven’t been challenged to reinvent yet. Hulu and spotify fall in this category. Next are the Nobel laureates. These are technology companies like Intel, Samsung, Novartis and Cisco that spend billions on R&D each year and hire the smartest engineers and scientists. The third and a much smaller category of innovation heroes are the Artistes. These firms are in the creativity business and their main product is innovation. IDEO and BMW DesignWorks fit this category. Next are the Cyborgs, companies like Google, Apple and Amazon that consistently achieve super human feats of innovation. The fifth kind are the Born again innovators which the author considers the most notable. These are companies like P&G, IBM and Ford which after years of top-down, hierarchical and orthodox practices have reassessed and reinvented their behavior. IBM’s EBO process is one notable example.