This is a succinct article that describes the importance of a company’s social strategy. The article suggests that a company must have an “organized, tailored, and calculated social media reporting approach.” Having such a process impacts the way decisions are made within the enterprise.
They argue that a reporting structure — which I presume is an IT tool to scour the social web for and return information about a company’s products — is the best way for organizations building products to eliminate some market segment and product roadmap guesswork, make better marketing decisions and “surfacing pain points for your customers that are happening with your products, services and overall brand.”
Do you think this is an insurmountable task? Boiling down the chatter into an actionable set of reports?
2 replies on “Reporting Strategy: Empower Your Company From The Inside”
Hi Jackson-There are a few companies that do something like a social media dashboard that can help boil it down.
Here’s one of the many examples: http://hootsuite.com/
Jackson- great post. I liked it because its a call to action for the silver bullet of social media monitoring.
Here is a company that came to campus that I believe has a very interesting product that sort of does what you have outlined in the post
http://www.involver.com/engagement-platform/