Spirit Airlines has fully embraced the focus strategy and essentially does only one thing: “Offer the Cheapest Airplane Seat” and nothing else.  The base line price of the airplane ticket literally only includes the seat. Everything else cost extra: water on the plane, extra over head luggage, even peanuts.

And despite getting one of the worst Consumer Reports ratings for customer satisfaction, Spirit Airlines breaks one billion in revenue and is the fastest growing airline.

This podcast features the CEO of Spirit Airlines advocating directly for a do less and focused strategy.

http://www.npr.org/blogs/money/2014/02/14/276973956/episode-517-the-fastest-growing-least-popular-airline-in-america