Geoffrey Moore explaining the chasm through interpretive dance youtube video:
Ariel
Geoffrey Moore explaining the chasm through interpretive dance youtube video:
Ariel
It was a long way up for the humble zipper, the mechanical wonder that has kept so much in our lives ‘together.’ On its way up the zipper has passed through the hands of several dedicated inventors, none convinced the general public to accept the zipper as part of everyday costume. The magazine and fashion industry made the novel zipper the popular item it is today, but it happened nearly eighty years after the zipper’s first appearance.
http://inventors.about.com/library/weekly/aa082497.htm
TechCrunch covers Grovo, a startup that is attempting to become “a field guide to the internet”. From the article:
Building on their education and training videos for startups and SMBs, Grovo is today launching an “Expert Series” that aims to “shed light on the evolving world of Web 2.0,” in which entrepreneurs, small business owners, celebrities, journalists, and investors will offer insights into successful operation strategies, brand building, differentiation, how to leverage social media, and everything in between. The goal is to not only help others understand how to use popular web services and tools, but why they’re important and how they’ve helped grow their own businesses.
The Expert Series premieres with an eight-part video featuring Andy Dunn, the co-founder and cEO of Bonobos, a premium, web-driven men’s apparel brand and eTailer. Dunn talks about how he and his team have leveraged social media to help build a vertically integrated product and improve customer service, and also touches on some approaches to brand building, customer acquisition, and eCommerce that he’s found successful.
On building a brand:
http://www.youtube.com/watch?feature=player_embedded&v=B4qNqSX3rNM
On customer acquisition:
http://www.youtube.com/watch?feature=player_embedded&v=sVRoZAEQFkU
Welcome to Information-Centric Entrepreneurship & Startup Strategies. We’ll use this website to share relevant information with the class. As soon as the syllabus is finalized, we’ll have it available here.
Paul