TechCrunch covers Grovo, a startup that is attempting to become “a field guide to the internet”. From the article:

Building on their education and training videos for startups and SMBs, Grovo is today launching an “Expert Series” that aims to “shed light on the evolving world of Web 2.0,” in which entrepreneurs, small business owners, celebrities, journalists, and investors will offer insights into successful operation strategies, brand building, differentiation, how to leverage social media, and everything in between. The goal is to not only help others understand how to use popular web services and tools, but why they’re important and how they’ve helped grow their own businesses.

The Expert Series premieres with an eight-part video featuring Andy Dunn, the co-founder and cEO of Bonobos, a premium, web-driven men’s apparel brand and eTailer. Dunn talks about how he and his team have leveraged social media to help build a vertically integrated product and improve customer service, and also touches on some approaches to brand building, customer acquisition, and eCommerce that he’s found successful.

On building a brand:
http://www.youtube.com/watch?feature=player_embedded&v=B4qNqSX3rNM
On customer acquisition:
http://www.youtube.com/watch?feature=player_embedded&v=sVRoZAEQFkU