Preparation for Feb. 6:

Read & Review

• OUE, chapter 7: “Focus Groups” (pp. 141-179) — Pay particular attention to pp. 141-147 and 169-175.
• OUE, chapter 8: “More Than Words: Object-Based Techniques” (just pp. 179-200).
• Madrigal, D. & McClain, B. (2011), Do’s and Don’ts for Focus Groups, UXmatters.

Optional Readings & Resources

• Focus Groups (Elsevier UOE textbook companion topic).
• Object-Based Techniques (Elsevier UOE textbook companion topic).