Preparation for Jan. 30:

Read & Review

• OUE, chapter 6: “Universal Tools: Recruiting & Interviewing” — “Recruiting” section only: pp. 95-129.
• Nielsen, J. (2012), How Many Test Users in a Usability Study?, Nielsen Norman Group.
• Patton, M. (1990). Qualitative Research & Evaluation Methods (pp. 169-186). Beverly Hills, CA: Sage.

Optional Readings & Resources

• Universal Tools: Interviewing and Recruiting (Elsevier UOE textbook companion topic).
• Madrigal, D. & McClain, B. (2012), Strengths and Weaknesses of Quantitative and Qualitative Research, UXmatters.
• Nielsen, J. (2005), Putting A/B Testing in Its Place, Nielsen Norman Group.
• Innes, J. (2011), Usability Testing Is Qualitative Only If You Can’t Count, UXmatters.
• Sauro, J. (2010), Why You Only Need To Test With Five Users (Explained), Measuring Usability.
• Sauro, J. (2013), 5 Reasons You Should And Should Not Test With 5 Users, Measuring Usability.
• Molich, R., et al. (2010), Rent a Car in Just 0, 60, 240 or 1,217 Seconds? – Comparative Usability Measurement, CUE-8″, Journal of Usability Studies.
• Dalton, R. (2011), Ten Guidelines for Quantitative Measurement of UX, UX Magazine.
• Breeze, J. & Conomos, A. (2013), Quantitative Research and Eye-Tracking: A match made in UX heaven, UX Magazine.