Preparation for Mar. 4:

Read & Review

• OUE, chapter 12: “Surveys” (pp. 327-346, up to section entitled “Web Survey Tips”).
• Topic: Levels of Measurement, Research Methods Knowledge Base.

Optional Readings & Resources

• Surveys (Elsevier UOE textbook companion topic).
• Krosnick, J. A., & Presser, S. (2010), Chapter 9: “Question and Questionnaire Design”, from Marsden, P. V., & Wright, J. D., Handbook of Survey Research, Second Edition, Emerald Publishing Group Limited, Bingley UK: ISBN: 978-1-84855-224-1 — very useful if you plan to do a survey.