Preparation for Feb. 25:
Read & Review
- OUE, chapter 5: “Competitive Research” (pp. 73-93).
- Nielsen, J. (1995), 10 Usability Heuristics for User Interface Design, Nielsen Norman Group.
- Chisnell, D. (2010), What You Really Get from a Heuristic Evaluation, UX Magazine.
- Topics: Heuristic Evaluation, Cognitive Walkthrough, and Pluralistic Usability Walkthrough, from the Usability Body of Knowledge.
- Hawley, M., A Visual Approach to Competitive Reviews: Perceiving Opportunities for Differentiation — By the Chief Design Officer of design agency Mad*Pow.
- Weinschenk, S. (2010), The Psychologist’s View of UX Design, UX Magazine. — And, interestingly, a follow-up piece that presents Weinschenk’s points as usability heuristics: Sánchez, J. (2011), Psychological Usability Heuristics, UX Magazine.
Optional Readings & Resources
- Chisnell, D. (2010), Are You Designing or Inspecting?, UX Magazine.
- Withrow, J. (2006), Competitive Analysis: Understanding the Market Context, Boxes and Arrows.
- Usability.gov (2006 + more recent updates), Research-Based Web Design and Usability Guidelines. — Based on large-scale research projects. Each guideline is evaluated for how well it is supported by research data. These guidelines can be highly valuable for convincing clients of their legitimacy. (Downloadable PDF).
- Barthe, N. (2013), Competitive UX Intelligence, Designing the User Experience at Autodesk.