Recent GM campaign “Reality sucks. Stop pedalling … start driving” turned out to be not the best idea GM had. The League of American Bicyclists didn’t wait long and mobilized social campaign against it. The rumours have spread quickly and everywhere in the world. Today you can even read about it in the main stream journals in Norway 🙂

Luckily this campaign didn’t last long …

http://www.greencarreports.com/news/1067263_gm-takes-heat-for-stop-pedaling-start-driving-college-ads
http://translate.google.com/translate?hl=en&sl=no&tl=en&u=http%3A%2F%2Fbil.aftenposten.no%2Fbil%2F–Slutt–sykle-kjr-heller-bil-11141.html

Leslaw