Emerging Management Paradigms, Spring 11

Here is an interesting blog by Andrew Winston (he is a very good source for sustainability issues, and co-wrote a great book, Green to Gold).
He talks about how some companies are trying to get their customers to use less of their products, and hence save costs and resources. Xerox is shifting from a “buy a printer” to a service model, and Waste Management is shifting from “tons per landfill” as profit metric to recycling of waste which creates energy.
Morten

http://blogs.hbr.org/winston/2011/02/ask-customers-to-use-less-of-y.html