Emerging Management Paradigms, Spring 11

Welcome to the Heart Attack Grill! A hamburger joint in Chandler, Arizona, with unashamedly high-calorie menu items and even more controversial names. Founded in 2005 by “Dr.” Jon Basso, the intent was to serve people food that they would eat when they “cheat” on their diets without having to feel guilty about their indulgence. What’s more, if you’re over 350 pounds in weight, you eat free!

Their menu features names such as: Single bypass burgers, double bypass burgers, triple bypass burgers, hold your breath, quadruple bypass burgers with an increasing number of patties in each kind of burger. If this weren’t enough, all the burgers are loaded with lard and so are their specialty melt in mouth flatliner fries. They also have special no-filter cigarettes meant especially to kill you while you drink yourself to obesity with their Jolt cola. Pretty waitresses dressed as nurses ask for your “prescription” when they take your order and you are encouraged to not have to move a finger so that you retain all the calories you just consumed. But wait, if you have to walk back to the parking lot, you will burn *at least* a few calories, right? Think, they haven’t given this thought? Of course they have, which is why you will be escorted in wheel-chair all the way till your car!

Watch the obese male in a promotional video on their website which says it all! I personally think I’ll start “living” in the gym if I see anymore of that fat person on the video. What a scary concept!

http://www.heartattackgrill.com/