Assignment 13:



Assignment #12: Usability Study Findings

Assignment #9: Visual Design

Iteration 2

Splash  MainFeed  MainFeed-Claim  Search  Post  Settings

Iteration 1

SplashScreen1  MainScreen1  MainScreen-Claim1


Assignment #8: Mood Board

Brand Attributes:

Sustainable (responsible, conscious, green)

Free (yet valuable, unconstrained)

Playful (gamified.. joy of discovering and exploring treasures)


Assignment #7: Motion & Sound, Usability Plan

App Map
App Map


Recruiting plan

  • User Groups
    • Collectors: Users that can categorizes as “collectors” or people that like vintage. They like to find stuff on the street or at garage sales / flea markets. They see the benefits of recycling and don’t have a problem with reusing other people’s stuff.
    • Getting rid of stuff: People that for some reasons have to get rid of some stuff. Either they have tried selling it on an online marketplace like Ebay but didn’t succeed, they don’t want to go through the selling process or they don’t think they can earn any money on the stuff but at the same time it is in a too good condition to be thrown out.
    • Accidentally finding and posting: People that happens to be passing by stuff on the curb. These kinds of people hate to see stuff go to waste. You can see them as a messenger that passes along information about stuff on the curb to the collectors. They have no other interest in the stuff other than to ensure that it is recycled.

Note:  We will aim to recruit two people in each category. We are aware of that the characteristics of the three different user groups can overlap. People who are fond of collecting stuff, can also easily be some who in other situations wants to get rid of stuff because they see the strengths in recycling. Overall, we thus aim to recruit people that in one way or another believes in recycling.

  • How to find them
    • Berkeley and San Francisco Freecycle. Freecycle is an international network of people who are giving and getting stuff for free in their own towns. We will try to connect with the network volunteers, hoping they will see the potential in the product and participating in a test.
    • Jake. An artist and friend of a friend who is a collector and loves vintage electronics (this test person has already agreed on participating in a test).
    • Craigslist if necessary. Putting up and add with a small survey, asking people about their opinion about recycling and if they seem as someone who fit our target user recruit them.

High level script

  • Introduction: “Thanks for taking the time to meet with us. Our team is developing a new platform to find free stuff on the curb, by using mobile devices. We want to facilitate the discovery process, allowing users to post in our app stuff that they find on the street and to navigate on what is nearby. First, there aren’t any right or wrong answers, so don’t worry about giving us “good data”- it is all interesting to us, no matter how boring you think it is. Today’s session will be divided into a couple of different sections, but will take no longer than 45 minutes. Before we begin, I need you to sign a nondisclosure agreement.
  • Task 1: Post Item: “Imagine that you are walking on the street and find a nice wooden chair. You cannot take it with you, but you think that it could be useful for someone else. You remember this new app to find stuff on the curb (Streetsam) and decide to use the app to post a picture of the chair, helping the community”.
    • Before the participant clicks on anything:
      • Is this what you expected to see?
      • If not, what did you expect? (if the participant did not expect this content)
      • What would you do next, in the context of the task assigned? (explain)
    • UI questions:
      • Overall assessment of the feed screen:
        • Can you explain me what do you expect to happen if you click in any of the elements in the screen? (Just explain)
      • Post icon (camera
        • How difficult was for you to find and use the post icon in the feed screen?
        • What do you expect when clicking on the post icon?
        • Is the post icon appealing/understandable to you?
      • Post screen
        • What do you expect to happen if you click on the categories?
        • What do you expect to happen when typing new text in the description area?
        • Are the categories relevant for you while posting?
        • Is the text description something that you will use if you are posting on our platform?
      • Overall feedback assessment:
        • is it clear for you what happened after taking the picture?
        • is it clear for you what happened when you click on “Post”?
        • Is it clear for you that we are uploading the picture to our platform?
        • Is it clear for you that the image is available to other people?
    • Follow up questions:
      • Is it clear for you that the platform is not sharing your personal information?
      • Is it clear for you that you do not need an account to use the app?
      • how do you feel about this?
      • Do you think that the app could be more interesting for you with a required account/profile?
  • Task 2: find items: “Now, imagine that you are looking for a nice coffee table but you do not want to spend a dime on it. Again, you heard about an app that helps you to find stuff on the curb“
    • Feed Screen
      • What do you think the feed screen means?
      • what do you think about the information display over each picture? (Distance and time)
      • What do you expect to happen when clicking on an image?
      • What do you think about the gone mark?
      • Is it scrolling down/up intuitive for you for navigating on nearby stuff?
    • Search icon
      • How difficult was for you to find and use the search icon in the feed screen?
      • What do you expect when clicking on the search icon?
      • What do you expect when clicking on the current location element?
      • Is the search icon appealing/understandable to you?
    • Search screen
      • What do you expect to happen if you click on the search categories?
      • Are the categories relevant for you while searching?
      • Is searching on the description relevant for you? more than the categories?


Assignment #6: Key Flows


Larger version here

Assignment #5: App Map & It Screens

1. App Map


2. It Screens

ItScreen1 ItScreen2 ItScreen3

Assignment #4: Personas, Scenarios, Storyboards

1. Collecting stuff

Jack, 27, independent artist, income depends on how often he gets a job playing, lives in Berkeley, is a collector and likes vintage – especially old electronics, likes using Snapchat because of privacy aspects

Jack is out walking when something in his pocket vibrates. He takes his smartphone out of his pocket and sees that there is a push notification from Streetsam. He opens the app, which tells him that someone just added an item in the “electronics” category, which he is particularly interested in. Jack presses the item and sees a picture of it with the text “SNES Super Nintendo.” He presses the map icon that leads him to a map showing him where the object is located. It is only two blocks from where he is. Jack rushes to the scene and finds the SNES he has long been dreaming of owning. A new piece of technology has just yet been added to his collection.

1 collecting

2. Finding stuff

Larry, 31, student at the UC Berkeley ISchool, lives in Berkeley, a recycler and techie, spends a lot of time on the Internet, thinks the Internet is meant for sharing

Larry walks home from campus when he passes a teddy bear and an old TV on the street. He stops to notice that the things are placed on the curb. That is to say that they don’t belong to some. The things look used but are still in a very good condition. Larry doesn’t like when things go to waste but at the same time he doesn’t want a teddy bear and he doesn’t need a TV (old or otherwise).

He takes his iPhone, opens Streetsam and presses the camera function. He takes a picture of the teddy bear and the TV. Then he adds a brief description of the things and finds the address of the site using geolocation. Larry click “Post” and now the things are added to the app. He goes home happy and hoping that he has helped other people finding and recycling free stuff.

2. finding

3. Posting stuff

Anne, 60, retired, used to work for a non-profit organization, works as a volunteer in an animal shelter, lives in Berkeley, loves to knit and visits several flea markets a week

Anne’s husband has yet again told her to get rid off some of all their stuff. Due to her visits at the flea markets the house is full of old things. She is thinking about giving some of it to her children but then she remembers that last time she visited they told her very firmly not to bring more stuff. She is on her way out to the garbage area but then remembers the Streetsam app she just downloaded last week.

She brings the stuff to the curb instead, opens the app and presses the camera function to take pictures of the stuff she just placed on the street. She adds a description and wants to type in her street address but the app finds the address for her. She presses “post” and walks inside the house. Two hours later she sees two young girls looking at her stuff with a smartphone in their hand.

3. posting


Personas Post It Notes