An old article from Business Week about the disenchantment with focus groups as a method in marketing research: http://www.businessweek.com/stories/2005-11-13/shoot-the-focus-group
for Information Systems and Management, fall 2014
An old article from Business Week about the disenchantment with focus groups as a method in marketing research: http://www.businessweek.com/stories/2005-11-13/shoot-the-focus-group
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