Focus groups

Photo elicitation, mapping exercises

Readings

OUE Chs 7 (particular attention to pp141-147 and 169-175) and 8 (just pp 179-200)

Optional but strongly recommended before starting the interviewing assignment or doing interviews for your projects:

Watch Getting People to Talk: An Ethnography & Interviewing Primer

A video from the IIT Institute of Design on interviewing. A good example from students of what it’s like to do interviews and field visits, with demonstrations of no-nos such as leading questions or patronizing comments. Features commentary from leading design research professionals.