Competitive analysis
Heuristic evaluation
Cognitive walkthroughs
Readings (looks like a lot but the total page length is reasonable)
OUE Ch 5
Case study: Mad*Pow visual analysis
Heuristic Evaluation and Cognitive walkthrough from the Usability Body of Knowledge
Jakob Nielsen’s 10 heuristics.
What You Really Get From a Heuristic Evaluation, Dana Chisnell, UX Magazine, 2010