Never handhold if you can possibly avoid it. Use a tripod or a firm surface.

If you zoom and pan while you film, do it sllloooooooowwwwwwllllyyyy.

Try never to use the on-camera mike.  If you do, remember that everything closer to the mike (e.g., YOU) will be louder.

Pay attention to the background!

After I posted this, I found this which repeats much of what I’ve said, but says more.

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