Just last week, the FTC and Reebok agreed to a $25 million settlement for deceptive advertisement. Reebok claimed in their ads that their EasyTone shoes would provide extra tone and strength to the leg and buttock muscles. FTC then accused Reebok of false advertisement based off of no scientific evidence. While Reebok agreed to the settlement, they stood behind their product, disagreeing with the FTC’s allegations.
We covered the topic of deception in our September 21st privacy lecture. Our reading of the FTC Policy Statement on Deception states that “Marketing and point-of-sales practices that are likely to mislead consumers are also deceptive.”