A Case Study in Employee Social Networking at Sabre
http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=601
With the explosive popularity of social networking sites in the last few years, business analysts have been scrambling to find a way to incorporate employee networking into their companies. The task of improving efficiency of communication and building corporate culture for large companies with thousands of employees stretched across the world might be best achieved with these emerging platforms.
In “A Case Study in Employee Social Networking at Sabre” Toby Ward, Founder and CEO of Prescient Digital Media, documents some of the impacts a strong employee social network has made on the airline reservation company Sabre. He notes that while email is still the dominant application for company communication, more value can be delivered when a single employee can communicate “both actively and passively” to all connected employees. Users of “SabreTown”, Sabre’s employee networking platform allows for most of the features any social network platform does: employee profiles, photo sharing, blogs, comments, etc.
SabreTown and other platforms might just be more than another excuse to ride the Web 2.0 and social networking wave. As users complete their profile; write, comment on and edit blogs; ask and answer questions, the platform engine compiles and categorizes relevant information in order to improve employee search and helps “members find the right people with the right answers.” Sounds a lot like Google’s quest to display the exact result the user wants at the number one spot by collecting as much data about the user as possible.
Somewhat obvious is that these emerging platforms will become increasingly useful in industrial and public service domains. When I was teaching, I had my students complete MySpace profiles for characters from Romeo and Juliet. They had to fill out their profile according the specific details of each character as well as comment and send messages to other characters. As oft-nebulous Shakespeare characters began to have personalities they could relate to, my students became more engaged and enjoyed reading the play much more.
14. SOCIAL / DISTRIBUTED CATEGORIZATION (10/15)