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Final Assignment Instructions

Final Assignment – to be presented and turned in Thursday, 5/3

Many of our discussions have focused on the strengths and weaknesses of well-known companies like Facebook, Zynga, Amazon, Twitter, and Yelp. For the final assignment, you and your team will consider how you would take down a leader in the field of information-centered ventures. You’ll analyze the market, assess the competition, develop a the outline of a business model, and formulate a market entry strategy. Your deliverables:

  • A seven minute presentation to be delivered to the class with the elements above (Please e-mail your presentation to Paul before class and make sure to bring handouts of your slides – 4 to a page is fine.)
  • A five page paper in the style of a “memo to the board” that details your approach. Use 11 point type, one inch margins, and 1.5 spacing.

Two notes: Yelp is off limits given that we already spent a class session considering how to take on Yelp. If your group is short on inspiration, talk to us for help in coming up with a good target company.

Team Assignments

Team 1:

Ariel C, Andrew C, Brendan C and Travis Y

Team 2:

Ian D, Philipp G, and Lena Hoeck

Team 3:

Casey L, Kari M, and Thomas M

Team 4:

Prayag N, Angel R, and Darya S