In-presentation (due Monday, November 22) Prepare a 3-minute presentation of your ideas for the final course exhibition. Prepare a few slides (or any other visual presentation of your work) to tell us which 3 pieces you decided to present and how you are planning to polish and create a consistent theme.
Print Media
Assignment 6: Print Media (due Saturday November 13) . You will create a sketch of a print media. Pick a concept to be presented as a print media. The concept could be one of your research / course / personal projects or a pseudo project for the sake of this exercise. . 1. Format and… Continue reading Print Media
Web
Assignment 6: Web . Due Saturday, November 6 on the course website . Create a new homepage and sub-page for one of the following: 1. your school’s website 2. your personal website 3. your personal project . Please consider – your desired audience – the persistence of your navigation – visual hierarchy – highlighting the… Continue reading Web
Pictograms, Logos, & Icons Assignment
Assignment 5: Pictograms, Logos, & Icons Assignment Due Saturday, Oct 23rd on course website In this exercise, you will explore the design of pictogram/logo/icon by creating one of the followings: 1. A new pictogram/logo/icon for I School 2. A new pictogram/logo/icon for your school (non-I School) 3. A pictogram/logo/icon for your own project Be clear… Continue reading Pictograms, Logos, & Icons Assignment
Color
Assignment 4: Color Due Saturday, October 16 on the course website. In preparation for this week’s assignment, you identified palettes of 3-5 colors that express your sense of color harmony. Apply these color palettes to one of the compositions you created for the Assignment 2 (Layout) or the Assignment 3 (Deconstructing Type). Using your palette,… Continue reading Color
Preparing for Color Assignment
Homework: Preparing for the Color Assignment (due October 9 on the course website) From your favorite art, design, movies, etc, identify a palette of 3-5 colors that expresses your sense of color harmony. Post your color palette here (with one image or multiple images) with a briefly description. Due Saturday night.
Type II
Assignment 3: Deconstructed Type Due Saturday, October 2 on the course website. 1. Choose one piece you created for the Layout assignment 2. Prepare an ‘inverse’ copy of your Layout assignment If you are working digitally… Create a digital color inverse of the original piece. If you are working with paper… Create a color inverse… Continue reading Type II
Layout
Assignment 2: Layout . Due Saturday, September 25 on the course website. . In this layout assignment, you will explore horizontal, vertical, and diagonal compositions by creating 3 different designs of a possible “project poster”: . I: Horizontal Composition Create a horizontal composition (i.e., no vertical or diagonal elements). Be sensitive to the positive space… Continue reading Layout
Type I
Assignment 1: Typography Due September 18th on the course website In this typography assignment, you will integrate positive and negative form by creating a single element out of multiple letters: a. Download pdfs at http://people.ischool.berkeley.edu/~daniela/type b. Choose 2 or 3 letters (from the same or different fonts) c. Cut, crop, shift, turn, repeat, or otherwise… Continue reading Type I
Introduction
Homework: Discuss “Aesthetic Quality” Due September 11th on the course website Be prepared to discuss your work on September 13th in class Think about your favorite object (could be a physical thing or a virtual thing) and describe its aesthetic quality based on the three levels of processing — Visceral, Behavioral, Reflective — we have… Continue reading Introduction