Category Archives: items of interest

Until one is committed, there is hesitancy, the chance to draw back

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Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts  of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.

http://www.goethesociety.org/pages/quotescom.html

60 Minutes on Groupon

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I thought this was a relatively good interview featuring Andrew Mason of Groupon.

60 Minutes asks some good questions about where Groupon came from, what they’re doing, and how they’re going to stick around. Related to today’s discussion with regard to personalization of offers (do you need another spa treatment?).

http://www.cbsnews.com/video/watch/?id=7395218n

Article: How-Tos: Entrepreneurs Talk Customer Acquisition, Social Media & More In New Video Series

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TechCrunch covers Grovo, a startup that is attempting to become “a field guide to the internet”. From the article:

Building on their education and training videos for startups and SMBs, Grovo is today launching an “Expert Series” that aims to “shed light on the evolving world of Web 2.0,” in which entrepreneurs, small business owners, celebrities, journalists, and investors will offer insights into successful operation strategies, brand building, differentiation, how to leverage social media, and everything in between. The goal is to not only help others understand how to use popular web services and tools, but why they’re important and how they’ve helped grow their own businesses.

The Expert Series premieres with an eight-part video featuring Andy Dunn, the co-founder and cEO of Bonobos, a premium, web-driven men’s apparel brand and eTailer. Dunn talks about how he and his team have leveraged social media to help build a vertically integrated product and improve customer service, and also touches on some approaches to brand building, customer acquisition, and eCommerce that he’s found successful.

On building a brand:
http://www.youtube.com/watch?feature=player_embedded&v=B4qNqSX3rNM
On customer acquisition:
http://www.youtube.com/watch?feature=player_embedded&v=sVRoZAEQFkU