Make Us Smart: Ian on Innovative User Interfaces

By Ian

With Apple’s recent success, a much higher premium has been put on design and user interface in consumer applications than ever before. In many cases, taking the idea behind old apps or old concepts, and putting a new spin on the design can drive huge success.
Companies like Nest (www.nest.com) are able to essentially do away with all controls do to some recent advances in machine learning. Simply through user input and temperature control they adjust the internal programming and schedule of the thermostat. There is no programming required, it just ‘magically’ responds to you will. Machine learning advances have made extremely dynamic and personalized UIs like this almost commonplace, at least with technology like Facebook’s EdgeRank. I would also put iRobot’s Roomba in a similar category.

The touchscreen UI of most modern cellphones and tablets really hasn’t been fully realized yet. Clear (http://techcrunch.com/2012/02/14/clear-why-this-simple-to-do-list-app-has-everyone-talking/) is a nice demo of the possibilities of an app without buttons (it relies entirely on gestures and text input). Swype for Android re-imagines how the keyboard would operate on a touch device. But there is so much more that can be down with touchscreens, like this:http://en.wikipedia.org/wiki/Zooming_user_interface.

Technologies like the Kinnect or OpenTLD (http://www.youtube.com/watch?v=z9G8DT-GkyQhttps://github.com/zk00006/OpenTLD) are beginning a new wave of three-dimensional interaction. Along these lines, some undergrads at a recent hackathon made a spherical capacitive touch interface for their computer. Apple is rumored to be planning a future AppleTV, hinted at in Steve Jobs’ biography, that uses full three dimensional control via real-life gestures.

The final quick mention goes to Dropbox, for their amazing feat of essentially eliminating a UI entirely. You put stuff in the folder, it just magically syncs. And their folder works exactly the same as every other folder on your computer. The simplicity of how the user interacts with Dropbox is astounding, and as we move towards borader audiences for computer products (especially people like my mom, or my 3 year old nephew) a strong emphasis on UI can make an opportunity where is didn’t seem like there was one before.

Specialized Hardware (as a subset of innovative UI):
This doesn’t really fit as nicely, but I already wrote it up, and thought it was interesting, so I figured I’d include it anyways.

There is a growing consumer demand for far more specialized forms of hardware-software integration. Companies like ELaCarte (www.elacarte.com) are taking advantage of the lower cost of hardware to make digital menus. And Pebble, a $100 E-Watch, (http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android) recently became the fastest growing Kickstarter project ever, and has become a new platform for app development. Computers and processing used to be slow and expensive, tot he point that every program had to go through your computer. With the iPhone, Apple began to push the boundaries of what kind of specialized devices could run their own operating system, and thus offer much more functionality than simple hardware alone. With Pebble, this ability to combine hardware and software is getting smaller and smaller. We are already starting to see touchscreens integrated with cars and even airplanes (if you haven’t flown Virgin yet, you really should). Where does it end? Who knows. But there are certainly still many places to expand, and many opportunities waiting to be capitalized on. I mean, my coffee cup doesn’t have a computer in it yet.

(I’m gonna park this E-Paper announcement here, just because it seems super futuristic and awesome and is technically hardware: http://mashable.com/2012/03/29/lg-e-paper/)

AAPL: a view from the top of the heap

A blog post that John passed along:

http://www.fool.com/investing/general/2012/04/14/a-decade-of-apple-visualized.aspx

An excerpt:

I’ve compiled more than 10 years of operating data on the Mac maker, starting with the first quarter of fiscal 2002, the fiscal quarter when the iPod was launched — and I’m happy to share my findings with you, my Foolish reader. Let’s take an illustrative trip down memory lane and see the inner workings of Apple’s meteoric rise to become the largest company in the world over the past decade.

Final Assignment Instructions

Final Assignment – to be presented and turned in Thursday, 5/3

Many of our discussions have focused on the strengths and weaknesses of well-known companies like Facebook, Zynga, Amazon, Twitter, and Yelp. For the final assignment, you and your team will consider how you would take down a leader in the field of information-centered ventures. You’ll analyze the market, assess the competition, develop a the outline of a business model, and formulate a market entry strategy. Your deliverables:

  • A seven minute presentation to be delivered to the class with the elements above (Please e-mail your presentation to Paul before class and make sure to bring handouts of your slides – 4 to a page is fine.)
  • A five page paper in the style of a “memo to the board” that details your approach. Use 11 point type, one inch margins, and 1.5 spacing.

Two notes: Yelp is off limits given that we already spent a class session considering how to take on Yelp. If your group is short on inspiration, talk to us for help in coming up with a good target company.

Team Assignments

Team 1:

Ariel C, Andrew C, Brendan C and Travis Y

Team 2:

Ian D, Philipp G, and Lena Hoeck

Team 3:

Casey L, Kari M, and Thomas M

Team 4:

Prayag N, Angel R, and Darya S

Questioning Gamification, and some unintended consequences

Ian mentioned CowClicker today, and I highly recommend reading this article about Ian Bogost and his quest to make a point about the rise of social games of the Zynga variety:

http://m.wired.com/magazine/2011/12/ff_cowclicker/all/1

An excerpt:

Remembering his cow-clicker idea, Bogost threw together a bare-bones Facebook game in three days. The rules were simple to the point of absurdity: There was a picture of a cow, which players were allowed to click once every six hours. Each time they did, they received one point, called a click. Players could invite as many as eight friends to join their “pasture”; whenever anyone within the pasture clicked their cow, they all received a click. A leaderboard tracked the game’s most prodigious clickers. Players could purchase in-game currency, called mooney, which they could use to buy more cows or circumvent the time restriction. In true FarmVille fashion, whenever a player clicked a cow, an announcement—”I’m clicking a cow“—appeared on their Facebook newsfeed.

And that was pretty much it. That’s not a nutshell description of the game; that’s literally all there was to it. As a play experience, it was nothing more than a collection of cheap ruses, blatantly designed to get players to keep coming back, exploit their friends, and part with their money. “I didn’t set out to make it fun,” Bogost says. “Players were supposed to recognize that clicking a cow is a ridiculous thing to want to do.”

Bogost launched Cow Clicker during the NYU event in July 2010. Within weeks, it had achieved cult status among indie-game fans and social-game critics. Every “I’m clicking a cow” newsfeed update served as a badge of ironic protest. Players gleefully clicked cows to send a message to their FarmVille-loving friends or to identify themselves as members of the anti-Zynga underground. The game began attracting press on sites like TechCrunch and Slashdot.

Until one is committed, there is hesitancy, the chance to draw back

Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts  of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.

http://www.goethesociety.org/pages/quotescom.html

60 Minutes on Groupon

I thought this was a relatively good interview featuring Andrew Mason of Groupon.

60 Minutes asks some good questions about where Groupon came from, what they’re doing, and how they’re going to stick around. Related to today’s discussion with regard to personalization of offers (do you need another spa treatment?).

http://www.cbsnews.com/video/watch/?id=7395218n

Notes on the upcoming reading exam

A few questions have come in about the reading exam next week and I wanted to send a few details.

The exam will include 15-20 multiple choice questions and an essay question. The exam will cover chapters 1-15 of Founders at Work and all of Crossing the Chasm. Finally, the exam will be closed book/note.

Let me know if you have any questions.

History of the Zipper

It was a long way up for the humble zipper, the mechanical wonder that has kept so much in our lives ‘together.’ On its way up the zipper has passed through the hands of several dedicated inventors, none convinced the general public to accept the zipper as part of everyday costume. The magazine and fashion industry made the novel zipper the popular item it is today, but it happened nearly eighty years after the zipper’s first appearance.

http://inventors.about.com/library/weekly/aa082497.htm