Google’s Search Wiki
Hey, anybody notice the new goodies in your Google search results? You can manipulate the rankings of returned hits by using the quiet little arrow and x buttons that now follow each hit’s title. I’m guessing that, besides allowing customization, this is a new way to train relevance calculations. Using click-throughs alone to test relevance would include a certain percentage of pages that appeared from the results page to be useful but turned out not to be what the user was after. It would also necessarily include side trips initiated by curiosity rather than search refinement. Now, with a feature that explicitly allows users to refine how pages rank in their own results, Google is getting information much more clearly tied to what users consider to be relevant to a given search. Since human relevance rankings are the standard for training automated relevance rankings, this seems to be a win for Google as well as its users.