Image-based mobile search by Vodafone and Nokia
Sunny’s blog posting reminded me of the effort for ‘Image-based’ search by using mobile phone – Vodafone and Nokia. Internet service companies are not the only ones who try to find out an effective and accurate way for ‘Image’ search. In order to provide better service to their customers and to invent their killer application, mobile telecommunication incumbents are also striving for this area.
- Vodafone‘ image-based mobile search ‘Otello’
: At CeBIT 2008, Vodafone announced that they’ll be trialling their Otello image-based search technology in Germany. In other words, handset owners just snap a picture of anything — a landmark, DVD case, unidentified flying object, etc. — and Otello then “returns information relevant to the picture to the mobile phone.
- Nokia was also planning a semantic visual search engine, which makes plenty of sense given their push in high-quality cameras for their mobile phones.
: The visual search engine uses three process levels to extract semantic information from an image.1) When analyzing the images, at first they are converted into a plurality of candidate low-level
features (like shape, color and texture strength) and these features are extracted locally around salient points of the image.2) Then a supervised learning approach is used to select prominent low-level features from the plurality of candidate low-level features. The prominent low-level features are associated with predefined object categories, that describe generic objects (e.g., cars, planes, etc.); parts of a person’s body (e.g., faces), geographical landmarks (e.g., mountains, trees. etc.), or other items.
- 3) When a new item is to be categorized, the target item is converted into a plurality of multi-scale local features and then each local feature is matched with the prominent low-level features using a probabilistic model. So, if the target item has a face, then this feature will be matched accordingly to the other items having a face and the item will be categorized.
Besides these two players, even though I couldn’t find a success story so far, numerous mobile-related companies (including KDDI, iPhone) are working on this huge project continuously. However, this technology could one day be used to search for more information on famous places, DVDs, toys and so on by simply taking a picture with your handset while walking on the street.
David Weinfeld Said,
November 18, 2008 @ 1:35 pm
Snaptell, a mobile technology startup focused on image recogntion, has found great success in this category. SnapTell offers industry leading technology to recognize camera phone images sent by consumers and respond with relevant content.
The Company has deployed interactive mobile campaigns in Rolling Stone, Men’s Health, ESPN the Magazine, GQ, and US Weekly. The recent launch of Snaptell’s free iPhone application has been cited as a “mobile game changer” by many in the industry.
The iPhone application works as follows:
Snap a picture of the cover of any Book, DVD, CD, or Video game and within seconds see a rating, description and links to Amazon, Wikipedia, IMDb and more. If you like the item, click on a link to buy it right away.
With 2.5 million objects in its index, Snaptell can recognize just about any book, CD, DVD, or game.