Define ‘It’…
In the August 27 post of Good Morning Silicon Valley, John Murrell analyzes
the “Battle of the Bans” surrounding Apple for the day. This includes both a
ban from the British regulatory agency Advertising Standards Authority (ASA)
on an Apple ad regarding the legal interpretation of “all” and a ban from
Apple on an iPhone app, Comic Reader, for a violent comic strip packaged
into the application.
To summarize, Apple ran an ad that states: “You never know which part of the
Internet you’ll need… which is why all the parts of the Internet are on the
iPhone.” The ASA argues that the ad misleads consumers to believe that all
functions of any website are available on the iPhone. Apple counters that
clearly “‘all parts of the Internet’ referred to Internet site
availability.”
Apple regulators, on the other hand, have removed iPhone application Comic
Reader due to an app included in the comic called “Murderdrome” that Apple
considered overly violent. Apple must now determine what defines an app as
“too violent” or “too sexual.”
See
http://blogs.siliconvalley.com/gmsv/2008/08/apple-finds-itself-on-both-sides-in-battle-of-the-bans.html#respond for the full story.
This post relates primarily to Lessons 7 (Controlled Names & Vocabularies)
and 8 (Classification) from the i202 syllabus.