social media presentation

Hey everybody,

Here is the link for our presentation on social media.

http://dl.dropbox.com/u/33926486/social%20media%20info%20146.pdf

Good luck!

Sube

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Presentation Privacy and Mobility

Hi everybody,

here are the links to the presentations:

http://dl.dropbox.com/u/6982005/mobile.pdf

http://dl.dropbox.com/u/6982005/Privacy.pdf

Best

Max

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Gianna’s Post

There is an interesting part regarding the emerging markets due technological convergence and mobility.

On the one hand there is the possibility for new companies to grow up to one of the giants (for example as google did though they firstly don’t wanted to). On the other hand established companies have to change their way of distribution. For example Amazon has become a very popular platform in the Internet and has also forced other companies to use or find new distribution channels.

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“Mobile technology phenomenon has only just begun”

See today’s BW for interesting remarks on convergence and growth:

http://www.businessweekly.co.uk/hi-tech/12167-mobile-technology-phenomenon-has-only-just-begun?

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ICE = Information Communication Entertainment

Someone correct this if I got it wrong.

ICE stands for “Information Communication Entertainment”.

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Social Media

Regarding the development of Facebook from an theoretical point of view it is not so surprising that it is so successful.

The main idea of an e-comunity is to communicate. So it is possible to develop four steps  to make a e-comunity successful:

1) Member acquisition:

Get more community members. There is not so much mentioned in beginning of faebook’s development. But later functions like “Freundefinder” (in English I think it’s “friends finder”) tend to this step.

2) Member loyalty:

The objective of this step is to advance the communication of the members and thereby increase their loyalty. Here as it’t mentioned in the article is the news function a great invention. If someone publishes any information every friend noticed this and is able to answer.

These first two steps are part of the attendance advancement. The other 2 parts are revenue orientation:

3) fringe benefit

creating of user-profiles and selling directed marketing campaigns.

4) essential benefit

selling own products or charing fees

But regarding its effect to the society I think this depends absolutely on the use of a social network. On the one hand Facebook is a social network, the things which are published there are private and the communication is like seeing each other. You are able to get a lot of information about your “friends”, but on the other hand I also think it is not the same approximately like meeting each other and see someone in real life. Furthermore you also have to distinct between real friends and Facebook “friends”. I think it is possible using new media to stay in contact with friends but in the end you’ve got different lives in the real world.

Regarding the privacy it also is not astonishing that Mark Zuckerberg is not interested in this topic if he follows the described method for making a e-comunity successful.

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Readings.

Hi, I would like to ask, if possible, to go over the reading with author’s central argument, what view he is taking. Some of the reading I have no clue, and some I have a general picture but not too sure if I’m right for how I am understanding. Going over all would also help because getting the general picture would help me understand better when I go back and read. Thank you.

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sube: situated action?

One should not respond to circumstance with artificial prearrangement. Your action should be like the immediacy of a shadow adapting to its moving object. Your task is simply to complete the other half of the oneness spontaneously. In combat, spontaneity rules; rote performance of technique perishes.

-bruce lee

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sube’s post on privacy

People may often bristle with indignation of perceived violations of privacy.  One might say “It is my right to not have anyone know that I like to shop at this particular store at this particular time!” Or ” I don’t  want some corporation stealing my private information for marketing purposes” Or perhaps “the broadcasting of personal information violates our basic constitutional freedoms.”

Yet to what end?  Does the dissemination of your consumer habits, your unsavory love for (_insert your favorite  taboo shopping itch______) really impinge on your rights?

I don’t think so.  So what does it matter to me if corporations trade my user heuristics about the market in order to more adroitly fit me in their marketing crosshairs?  For all my searching on google, I have yet to be coerced into buying a product that I do not like.

Does it matter to me if others know where I go to school, how much money I spend on groceries etc?  I just could not care in the least, and if my information, in aggregate with the collective observations produced by new media capture information systems, results in more streamlined and efficient transaction which will improve commerce in this country, I will be happy for it.

People may feel as possessive of their information as their material possessions, but the reality is that it is this obsession with possession of “mine, mine, mine!” that is the greatest obstacle to personal freedom.

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Mobile: Emerging Markets

For additional materials on mobile communications and development, check out:

http://blogs.worldbank.org/ic4d/building-broadband

There are two additional papers/articles, at the bottom of IC4D post that are worth checking out.

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