Copy and Paste Literacy: Literacy Practices in the Production of a MySpace Profile – An Overview
August 1st, 2006Last summer, I had a chance to watch a group of teenagers use MySpace during their breaks while attending a summer program. I wondered what sorts of technical skills they were getting hooked into in the process of figuring out how to customize their pages using HTML and Cascading Style Sheets (CSS). I wanted to know how this process of profile creation and maintenance could be seen as some new form of literacy (if at all).
Over the past six months, I have pursued this while learning a lot about different perspectives of what “literacy” even means to different people. Surprising in some ways, not surprising in others, the whole notion of “literacy” is highly contested. To some, it’s about the technical skills you learn in the process of consuming or producing media (a broader way of looking at reading and writing text). To others, literacy is a social process that has more to do with how people come to learn the language, tools, and conventions of engaging with particular communities. “Literacy,” then is not singular. There are many different literacies to learn.
I have just finished a paper in which I explore the production of a MySpace profile by using a model of literacy that tries to reconcile the social perspectives and the technical ones (see Andrea diSessa’s Changing Minds: Computers, Learning, and Literacy).
In the paper, I argue that:
- The appearance of a MySpace profile can be attributed to both social and technical factors that are difficult to disentangle.
- It might be the case that learning to use HTML and CSS is an important technical skill to learn as part of participating in communities on the web. But, even though MySpace provides a hook into this world, the way in which they have implemented the site makes me believe that it’s not an environment where learning these languages can thrive.
- However, a more important technical skill required to participate in various communities is the ability to copy and paste links to media of all different forms. These media links have a critical role to play in how a profile looks visually, how people project themselves, and how people communicate with each other (including links in comments). Most importantly in terms of thinking about literacy, just because copying and pasting is a relatively “simpler” skill than coding, doesn’t mean it should be considered a less significant practice. Sometimes, its the simple, almost unnoticeable, actions that are the ones that spread quickly.
- A consequence of this perspective of the importance of copying and pasting of links, is that it throws up a theoretical challenge to notions of “reading” and “writing,” “consuming” and “producing.” I argue that we need some new terms to help us think about practices like copying and pasting which seem to be neither media consumption nor media production, neither reading nor writing.
Luckily for us, some pretty smart people like Mimi Ito, Henry Jenkins, their predecessors, and contemporaries have already been talking about this for quite a while. They have used terms like “participation” and “remix” that help us see the value of the production of MySpace profiles in a way that theories of literacy have not quite grasped yet.
I will be presenting the paper at a conference on informal learning and digital media in Denmark in September. In the meantime, here is a copy for your reading enjoyment. If you have any feedback, comment away. I’d love the input.
September 18th, 2006 at 2:00 pm
When you mention that MySpace might not be the ideal environment for learning HTML and CSS styles, why might this be? If I had an outlet like that when I was at that age, I would have a much better grasp of that particular type of language at this current age. Isn’t there something to be said that a good amount of today’s younger generation (that has access to computers and online communities like MySpace) will have basic proficiency in these languages rather than none? I know maybe 1-2 friends out of my entire social network that know how to code anything, let alone HTML or CSS. I’ve had to learn these skills as the needs of business demands. With a social community built around MySpace, leaning the necessary languages at a young age has got to be very attractive.
-Cuz
September 23rd, 2006 at 3:36 am
Nate,
This is a great question and one that I have been grappling with a bit. I think all of your points are right on. I guess I was thinking about “learning” HTML and CSS as something more than just having some exposure, but really getting why you’d want to do things like separate the structure of a page and the style of page. The paper tries to get at this, but I can see where I am unclear.
I do think that MySpace might be a great hook into this whole world of “coding” though, and you might be absolutely right. The fact that you made sure to mention “social community” is really important because it is the community that provides a lot of the incentives, the support, and the conventions that are a part of using these tools.
On the topic of “learning to code” I guess I should say that I am a bit ambivalent at the moment with regard to MySpace. I hope that a lot more research will lead me to more concrete conclusions, but I assume that any conclusions will only come with a ton of new questions.